Social Media called PATH Assignment Example | Topics and Well Written Essays - 250 words

Social Media called PATH - Assignment Example The decision to have limited contacts was based on psychological research findings that prescribe that people have a limit for workable social connections. In addition, there are limitations imposed together with the provision for users to personalize how they share each post to facilitate greater personal information sharing by ensuring it is confidential to the user’s social inner circle contacts. Operant conditioning theory comes in use in that the users’ minds have to adjust to maintain the ideal ethics while socializing; any failure to follow the social ethics risks the account termination. With too many social networks in the market, Path faces a great challenge upfront. Nowadays market favor only rigorous business minded entrepreneurs (Quester et al. p. 35). Many people are already contented with the social network they use so economic model of information search is handy. However, path has come up with a prudent tactic to lure more users using expectancy value theory. They intensify on the issue of having not to keep on managing friend list as with Facebook, so they ask you to join for a world of easy connection with people close to you. Path as a social site is primarily designed for a few friends. It was launched back in 2010, and was the only social media likely to grant Facebook an overwhelming challenge. However, the reputation in the market has been deteriorating and they have to get back into the market and utilize variety of marketing theories and convince people to use their software. Being concerned about the consumer should be the first priority in marketing of the social site. The consumption theory dictates that the management team should be aware of the needs of the consumers prior to making decisions. Motivational theories puts it that the social site user must be attracted by a certain motivational factors as privacy of the information and free accessibility of the site, a concept path has failed to

McDonald's in the McSpotlight Case Study Example | Topics and Well Written Essays - 750 words

McDonald's in the McSpotlight - Case Study Example This can clearly be understood from the figure provided below (Botticell, Pucevich, Scriptunas, & Thurston, 1999). In the case of McDonalds, the company could have clearly reduced the performance expectation gap by avoiding the case and could have worked a way out with Morris and Steel by negotiating for an out of court settlement. This would have saved the company a whole lot of time and would have also ensured that the company and the stakeholders are not affected by the trial (Hartman & DesJardins, 2007). The trial for the company has been one of the longest and most expensive trials and this could have been easily avoided if the company used good negotiation techniques. Also, if McDonalds had implemented a stronger argument at the start of the case rather than allowing a slack in the performance, then the company would have been able to save up on time and also would have saved a lot of costs as well. The public issues life cycle consists of four main steps, a) changing stakeholder expectations, b) political action, c) formal government action, and d) legal implementation (Botticell, Pucevich, Scriptunas, & Thurston, 1999). With the start of the public issues life cycle the company was faced with a concern that was building regarding the healthiness of the food that the company served. The leaflets acted as the drivers of the issues and this brought out the problems into public. Also, the website that Steel and Morris had developed as a protest against the company also added to the driver and led the company to be faced with higher levels of problems with the stakeholders. As an executive of McDonalds, I would personally recruit and develop a team which would consist of people with excellent negotiation skills. Also, an attempt will be made to include people with a strong financial expertise and a law expertise. The staff of this team, irrespective of their expertise, should